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PROJECT 08 / FORD CORPORATE
RESPONSIBILITY
The objective of this project is to create and design a visually interesting and informative Corporate Responsibility Report for Ford Motor Company. This report will aim to showcase Ford’s commitment to sustainability, ethical practices, and community engagement through engaging visuals and clear, impactful content. By blending innovative design with informative storytelling, the report seeks to effectively communicate Ford’s corporate values and achievements, fostering transparency and strengthening stakeholder trust.
The concept for Ford Motor Company’s Corporate Responsibility Report explores a purpose “Bigger than building vehicles.”
Utilizing variations of Ford Blue, the design will emphasize the company’s expansive role beyond just building cars. Circuit-like dots and lines will symbolize the interconnectedness of Ford’s technological innovations and their broader impact on society. This modern, engaging visual approach highlights Ford’s dedication to sustainability, community engagement, and technological advancement, illustrating that Ford’s influence extends well beyond the automotive industry into a future of comprehensive corporate responsibility.
