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PROJECT 07 / BP ANIMATION
The objective of this animation is to improve BP’s public image by showcasing their new environmental initiatives. Through engaging visuals and clear storytelling, we aim to highlight BP’s commitment to sustainability, renewable energy, and reducing their carbon footprint, thereby fostering a more positive perception among the public and stakeholders.
For this animation, I conducted a thorough investigation into BP’s history to understand the reasons behind their negative public image and explored their recent environmental initiatives aimed
at improving their reputation. Through this research, I discovered
a compelling connection between BP and Formula 1’s ambitious goal of developing 100% sustainable fuel by 2026. Inspired by this alignment, I decided to create an animation centered on Formula
1, using it as a platform to highlight and emphasize BP’s significant role in advancing sustainable fuel technologies and showcasing their commitment to environmental responsibility.