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PROJECT 09 / DOVE CHOCOLATE
The goal of this project is to redesign the full-size chocolate bar packaging to better capture the essence of the brand and appeal to consumers. The new design will aim to refresh the brand’s image, highlight the product’s unique features, and create a visually engaging package that stands out on store shelves and entices customers to enjoy the chocolate.
REBRAND
For this project, I chose Dove Chocolate and focused on redesigning their full-size chocolate bar packaging to better
align with the brand’s identity. I drew inspiration from the mini chocolates’ foil designs, which feature swirls and fun, illustrative elements, and translated these designs into the packaging for the larger bars. By incorporating these playful visuals and selecting distinct colors to represent different flavors, I aimed to create packaging that not only reflects Dove’s premium quality but also enhances the overall consumer experience and stands out on
the shelf.
