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PROJECT 06 / GLOSSIER ANIMATION
The objective of this animation is to creatively showcase Glossier’s latest product lineup, highlighting their unique features, benefits, and innovative qualities. Through visually engaging and dynamic storytelling, we aim to capture the attention of both new and existing customers, creating excitement and interest in the new products. The animation will emphasize Glossier’s brand values of simplicity, inclusivity, and modern beauty, ultimately driving brand loyalty and encouraging product exploration.
For this project, I researched Glossier’s branding concepts to create a cohesive animation aligned with their company identity.
I then delved into the details of the new blush product line, illustrating each product and animating them to present the collection in a fun, bubbly, and informative light. This approach ensures that the animation not only captures the essence of Glossier but also effectively communicates the unique features and appeal of the new blush products.