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PROJECT 04 / HOKA SKINCARE
The objective of this project is to develop a skincare line under
the Hoka brand, tailored specifically for athletes and active individuals. This involves selecting a range of high-performance skincare products, including cleansers, moisturizers, sunscreens, and recovery balms, designed to meet the unique needs of Hoka’s target audience. The
project will also focus on creating innovative packaging that reflects Hoka’s commitment to quality and performance, ensuring the new skincare line seamlessly integrates with the brand’s existing identity.
As an avid runner, I immediately knew Hoka was the perfect choice for this project. Drawing from my own experiences and extensive research into existing running-specific skincare products, I aimed to design a line that caters to the unique needs of runners. My goal
was to create packaging that reflects Hoka’s ethos and the skin care line’s purpose: products that are quick, easy to use, and compact enough to carry on runs. The packaging features simple, bright colors, harmonizing with Hoka’s iconic blue, ensuring a
cohesive and vibrant brand identity.
